Guy Kawasaki on what students should learn this year

Guy Kawasaki — writer, speaker, thinker, blogger, venture capitalist, etc. — offers his list of 10 (actually 12) things college students should learn this year “in order to prepare for the real world after graduation.” He offers some valuable tips on how to talk to your boss (“Your role is to provide answers, not questions”), survive a poorly run meeting (“First, assume that most of what you’ll hear is pure, petty, ass-covering bull shiitake, and it’s part of the game”), run a meeting of your own (rule No. 1: “Start on time even if everyone isn’t there because they will be next time”), create a decent PowerPoint (follow Guy’s 10/20/30 rule), and more. All are lessons I wish I’d learned in college. (True, PowerPoint hadn’t been invented yet. But still, I could’ve used some help on creating effective slides for the overhead projector.)

The best advice of all comes at the end:

One last thing: the purpose of going to school is not to prepare for working but to prepare for living. Working is a part of living, and it requires these kinds of skills no matter what career you pursue. However, there is much more to life than work, so study what you love.

Improving your PR pitch: 10 reporter hacks

The Bad Pitch Blog presents 10 reporter hacks — ergo, 10 ways PR and PIO types can improve their relationships with reporters.

Most of these hacks are standard practices — doing your intel via Google alerts and searches, building relationships, etc. The rest sound so common-sensical that I don’t know why we don’t do them more often. (For instance, this advice: “Give your mouse a rest and step out to Barnes & Noble and buy the damn publication. Sometimes sidebars, graphics, freelancers and editorial coverage cannot be found online.”) Maybe this list will serve as a reminder for us to do the common-sense stuff.