What a big difference spending a little bit of time to truly communicate with customers can make. Seth Godin recently shared a real-world example of how lifeless much emai from a corporate service department can bel, and then shared a possible remedy to that far-too-widespread problem. It involves spending a few minutes to compose a simple note that sounds as though it comes from a human being — because it does. And that can make all the difference.
Author: andrewcareaga
Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction.
Welcome, CASE ‘Currents’ readers
If you have any thoughts about my article on new media in the latest issue of CASE Currents, feel free to share your thoughts here.
I haven’t gotten my copy of the magazine yet, but I am assured it’s on the way.
Also, once the issue is online, I will post excerpts from it here.
Andrew Careaga 