admissions and student recruitment

Inside Higher Ed’s 2017 survey of admissions officers is now available

Earlier this week, Inside Higher Ed released its 2017 Survey of College and University Admissions Directors in the U.S. (available for download), and according to the headline from IHE‘s own analysis of the survey results, admissions officers face “pressure all around” to meet enrollment goals, recruit the right mix of students and bring in the money to pay the institution’s bills. Only 34 percent of admissions officers surveyed reported that they met their institution’s enrollment targets. That’s down from 37 percent a year ago and 42 percent two years ago. Continue reading “Friday Five: Takeaways from @insidehighered’s admissions officers survey”

When it comes to influencing the college choices of prospective students, social media is at the bottom of the list, while a school's website carries the most influence. — When it comes to influencing the college choices of prospective students, social media is at the bottom of the list, while a school’s website carries the most influence.

This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.

Continue reading “Friday Five: What digital-savvy students want (and don’t want)”