We all know that today’s prospective college students are hungry for videos and paudio no attention to boring old text on a website, right? Continue reading “What you think you know about your #HigherEd website is probably wrong”
The American Marketing Association holds its annual Symposium for the Marketing of Higher Education next week. I’m looking forward to being a part of a panel discussion on building a research-based brand strategy with Brad Bohlander of North Carolina State University, Stephanie Judge-Cripe of Butler University and Jason Simon of SimpsonScarborough. I’m also looking forward to learning a lot from colleagues and experts in the field. Continue reading “Friday Five: #AMAHigherEd preview”
Andy writes! 