Category: analytics

Help @karinejoly make a digital analytics roadmap

Take Karine Joly’s higher ed digital marketing analytics roadmap assessment (higheredexperts.com/hedmar)

If you’re into digital analytics, here’s your chance to help build a roadmap for yourself and other analytics aficionados. Continue reading “Help @karinejoly make a digital analytics roadmap”

Marketing’s pain points for 2016

firstaidkitThe December 2015 issue of the American Marketing Association‘s magazine, Marketing News, included the results of AMA’s survey of what marketers see as the chief challenges and “pain points” heading into the new year. (The article is behind the AMA paywall, but here’s the link for subscribers to access.) Continue reading “Marketing’s pain points for 2016”