Category: analytics

Friday Five: The tipping points

11tipsheetThanks for the tips, blogosphere! Here are some worthwhile blogging, marketing and PR tips from the week.

1. Content marketing tips from 5 people who know. Those five being need-no-intro marketers Ann Handley, David Meerman Scott, Brian Solis, Jay Baer and Joe Pulizzi share a few of their secrets for success.

2. Top 3 ways for #highered to do more with web analytics in 2011 from the queen of #highered analytics herself, Karine Joly.

3. 3 tips to out-communicate the competition, by Jason Falls on Social Media Explorer. A quick, good read.

4. 5 tips for optimizing and integrating your social media content, by Liana Evans on Clickz, with bonus cautionary tale from the way the Columbus Dispatch mishandled their golden opportunity with Ted Williams, the man with the golden voice.

5. Liz Allen’s tips for demonstrating social media ROI, a five-part series that may take a while to absorb, but worth digging into.

3… 2… 1… WEEKEND!

Bookmarked (in a real book)

Social-Media-Metrics-186x300I was thrilled to discover that a 2008 post from this blog about using delicious.com as a PR measurement tool found its way into a new book about measurement: Social Media Metrics: How to Measure and Optimize Your Marketing Investment, by Jim Sterne. (Mark Greenfield tipped me off to this fact. He just finished reading the book and promises to blog about how Sterne’s ideas apply to higher ed.)

Sterne cites my post in a section called “Are You Noteworthy?” In it, he discusses how organizations can use various social media bookmarking tools — Delicioius, Digg, StumbleUpon, Reddit, etc. — to measure aspects of their social media presence. “The metrics here are refreshingly simple,” he writes:

  • How many shared a link to your content?
  • How many links have been shared?
  • How many people clicked through to it in a given time span?

While I’m very honored that my post made it into Sterne’s book (and — from my PR guy perspective — happy to see our university named there), I’m also pretty surprised. Using Delicious in the manner described in that post was something we just stumbled upon (heh). Actually, a colleague, Mindy Limback (@limbackm), is the one who first suggested that we use Delicious as a sort of electronic clips report for media hits. We use it for that purpose to this day — more so than for measurement. Still, it’s a good measurement tool, and I’m glad Jim found that post noteworthy (and bookworthy).