AdAge reports that Dick’s Sporting Goods has promoted its chief marketing officer Lauren Hobart to president. The appointment is “a rare move for retail,” writes AdAge’s Adrianne Pasquarelli, but not so uncommon for other sectors. “[A]s brands assign more responsibility and credibility to their top marketers, it’s becoming a more frequent trajectory.” Continue reading “From CMO to CEO: Could it work in #highered?”
Category: branding
Book review: ‘Hit Makers: The Science of Popularity in an Age of Distraction’
In a few short days, the world will be awash in media hype to mark the 50th anniversary of the Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band, which was released on June 1, 1967. Frequently cited as the greatest album ever made , Sgt. Pepper’s is a pop culture touchstone that has influenced countless musicians over the past half century. The record’s golden anniversary has spawned several new books, a “super deluxe” album reissue, a new documentary about the Fab Four andeven a pretty hilarious mashup of the album with another pop culture icon, Star Wars.
Continue reading “Book review: ‘Hit Makers: The Science of Popularity in an Age of Distraction’”
Andrew Careaga 