Category: branding

Content: The movie

Since content is the star of everybody’s marketing strategy these days, it only makes sense that it would be the star of its own movie, right?

The Story of Content: The Rise of the New Marketing is a 44-minute documentary produced by the Content Marketing Institute to explain the evolution of marketing from the days of one-way mass communication — a la Mad Men and before — to where we are today, the era of content marketing. Continue reading “Content: The movie”

Marketing: Not just for marketers

Empowered employees can be your best brand advocates.
Empowered employees can be your best brand advocates.

As we in the U.S. take a long Labor Day weekend to celebrate the American worker, it’s a good time for those of us who work in the marketing field to acknowledge the contributions of fellow workers outside our field to the overall marketing and brand experience of our organizations. Continue reading “Marketing: Not just for marketers”