A quick Friday Five this week: A potpourri of reads — on branding, media, advertising, work and self-improvement — that caught my attention: Continue reading “Friday Five: Random access reads”
Category: branding
Does your marketing stand out?
One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be successful, businesses and their brands need to stand out among the competition.
Friday Five: Marketing mix edition
Some recent news and views of interest to marketers: Continue reading “Friday Five: Marketing mix edition”
Why likes matter less than we’d like
I’ve long thought that measuring social media marketing success solely by counting the number of likes a page, post or tweet racks up is the wrong approach — or an incomplete approach at best. Continue reading “Why likes matter less than we’d like”
Battling brand fatigue in #highered
If you’re involved in any aspect of marketing, branding or communication at a college or university, and you are a member of CASE and receive CASE’s Currents magazine, then you owe it to yourself to read a great article about branding by Tony Proudfoot (@tonyproudfoot on Twitter) in the January-February issue of Currents. Continue reading “Battling brand fatigue in #highered”