Category: CASE

Coming soon: CASE marketing and branding conference #CASEACMB

The CASE Annual Conference on Marketing and Branding is coming to Baltimore, Md., April 30-May 2, 2014.
The CASE Annual Conference on Marketing and Branding is coming to Baltimore, Md., April 30-May 2, 2014.

Keep your eyes peeled for a postcard (like the one pictured) from CASE announcing this year’s CASE Annual Conference on Marketing and Branding. If you’re involved in marketing or branding for your institution, you won’t want to miss this conference.

Led by the illustrious Rachel Reuben (@RachelReuben), associate VP for marketing communications at Ithaca College, this conference promises to be a terrific opportunity for anyone wanting to learn from some great higher ed marketing and branding pros.

I’m fortunate to be a part of the faculty for this conference, which is scheduled for April 30-May 2 in Baltimore, Maryland. Joining Rachel and me are three more exceptional marketing and branding pros:

  • Charlie Melichar, senior consultant in strategic communications at Marts & Lundy and formerly with Vanderbilt University and Colgate University. I’ve worked with this great presenter in the past, and look forward to working with him again.
  • Jason Simon, who recently joined SimpsonScarborough as a VP and partner after serving as executive director of marketing communications for the University of California System. He previously held a similar position at North Carolina State University.
  • Heather Swain, the VP for communication and brand strategy at Michigan State University. A member of Michigan State’s staff since 2006, she previously work in communications at Ball State University.

Check out the program. We’ll be covering a broad range of relevant topics — from launching a new brand identity, measuring success and using storytelling in your marketing to advertising strategies and keeping your brand vibrant beyond the launch, and more. So sign up for this great opportunity. I hope to see you there.

Power Up for the CASE District VI conference

powerupPower Up! is the theme for the 2014 CASE District VI conference, coming up next month (Jan. 12-14) in Kansas City, Mo. If you plan on going — and I hope you are — you have until Dec. 13 to register under the early bird discount rate.

As chair of the communications and marketing program for the conference, I’m excited about the group of presenters who will be joining us.

That group includes two well-known and highly regarded visionaries in the higher ed communications and advancement world — web maven Mark Greenfield (@markgr) of the University at Buffalo and Andrew Gossen (@agossen) of Cornell’s alumni association. These guys will kick-start the conference on Sunday, Jan. 12, with back-to-back sessions offering us a glimpse into the future of digital disruption.

From there, we’ll have presenters on marketing, branding, PR, media relations and web design, among other things.

Also for this year’s conference, we’re tapping into Kansas City’s creative community to bring you some experts from beyond higher ed to give us a fresh look at graphic design and creativity. These include Tyler Galloway, chair of graphic design at the Kansas City Art Institute, and Clifton Alexander, the owner and “creative Chuck Norris” of KC’s REACTOR Design Studios.

We’re also fortunate to have two great keynote speakers lined up: Michael Uslan, who is best known as the originator of the Batman series of movies, and Dayton Moore, senior VP of baseball operations and general manager for the Kansas City Royals.

I’ve talked mostly about communications and marketing content, but there’s a lot to offer those interested in fundraising, alumni relations, leadership and other things related to institutional advancement. Take a look at the entire conference program for more background. And then remember to register before Dec. 13, if you want the best deal.

See you in KC next month!

P.S. – Don’t forget to follow @CASEVI on Twitter for updates leading to and during the conference.