Category: #CASECMT

#CASECMT: that meme is on a (Rick) roll

bustedtees_rickroll.gifThis Rickroll meme is on a serious roll, well beyond the confines of viral web pranks and into the real world. It’s an interesting example of how a meme can take on a life of its own.

Here’s YouTube footage from a “rickmob” flash mob that gathered on Friday at Liverpool Street Station. CNN has picked up on the scent, commenting on how pranksters voted Rick Astley’s big ’80s hit to be the song as the New York Mets’ new theme cheer. The result: some loud “Bronx cheers” from the stadium crowd (h/t for CNN link: Eddie Merille via Twitter). There’s even a muppet rickroll (h/t: Matt Herzberger via Twitter). And t-shirt seller BustedTees hopes to cash in on the meme by offering a Rick Roll’d t-shirt.

rickroll_chart.jpgI even tried my hand at a rickroll during the recent CASE conference, inserting this chart (among other joke slides) into a presentation on measurement and analytics. (Click image for larger version.)

I’m not sure the audience knew they’d been rickrolled. But if any of them are reading this, now they know. You’ve been rickrolled!

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Now playing: The Rolling Stones – Sympathy For The Devil
via FoxyTunes

Welcome, newb higher ed bloggers!

One outcome of the CASE Conference on Communications, Marketing and Technology was the introduction of at least two new higher ed blogs. (Another, more startling outcome: conference chair Tim O’Keeffe tweeted for the first time since Colgate’s big win over Bucknell. ;) )

lolcat_newb.jpgEven after the conference, you cannot escape the lolcats! LOL!

In Friday’s post, I introduced one of these newbie blogs, Paul Redfern’s Higher Ed Web Marketing. Yes, it’s yet another play off the name of the one, the only, the original higher ed marketing blog, which we discussed in item 3 of a recent Friday Five. (But Paul’s new to blogging, so we’ll cut him some slack. Plus, he’s in good company with DW [in URL if not name] and Dennis Miller.) Paul is off to a good start with some posts about the conference.

Another new blogger emerging from the conference is Eddie Merille of Florida International University. Eddie’s posted some thoughts about the conference keynote presentation by Fritz McDonald of Stamats, and a good response to the question, How can web 2.0 help me market my institution? FIU is already leveraging some web 2.0 tools, like YouTube, Flickr and Issuu, for marketing. Nice work.

So, I’m pleased to welcome these two newbs* to the blogosphere. Blog well, blog often.

*Yes, that’s newbs, not n00bs; and there is a difference.

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Now playing: Finest Dearest – Night-Blooming Flowers
via FoxyTunes