communication – Page 27 – Andrew Careaga

Friday Five: The tipping points

Thanks for the tips, blogosphere! Here are some worthwhile blogging, marketing and PR tips from the week.

1. Content marketing tips from 5 people who know. Those five being need-no-intro marketers Ann Handley, David Meerman Scott, Brian Solis, Jay Baer and Joe Pulizzi share a few of their secrets for success.

2. Top 3 ways for #highered to do more with web analytics in 2011 from the queen of #highered analytics herself, Karine Joly.

3. 3 tips to out-communicate the competition, by Jason Falls on Social Media Explorer. A quick, good read.

4. 5 tips for optimizing and integrating your social media content, by Liana Evans on Clickz, with bonus cautionary tale from the way the Columbus Dispatch mishandled their golden opportunity with Ted Williams, the man with the golden voice.

5. Liz Allen’s tips for demonstrating social media ROI, a five-part series that may take a while to absorb, but worth digging into.

3… 2… 1… WEEKEND!

Guest post on Science of Blogging

At the invitation of Peter Janiszewski at Science of Blogging, I’ve guest-posted some thoughts on how researchers and PR professionals can work together: Working with your Public/Media Relations office: A primer for researchers.

This post came about as a result of Peter’s recent blog post about why scientists should blog, which led me to post my own thoughts on the subject. From there, Peter asked me to share some ideas on how researchers can work with media relations offices. I think this is an important conversation to have, and I hope my post helps research faculty better understand the role of the media relations office on their campuses.