Even those of us who spend our days trying to promote the research and scholarly work of our faculty and students sometimes forget that communicating research is about more than regurgitating data and numbers. It’s about telling the story of research in a way that captures and holds the attention of our audiences. Continue reading “Writing about research: The story’s the thing”
Category: communication
In marketing, put strategy first
This blog post by Chris Brown really hit home for me — as it should for most people working in marketing or communications.
Andrew Careaga 