My good intentions of blogging about the Global Marketing Summit (see previous post) were tossed aside early Tuesday morning, when I got a call from the folks back at the office informing me that one of our students had been subdued by university police after the student had threatened to blow up a building on campus. (Here’s the latest.)
So I bagged the conference and headed back to Rolla to help with the crisis communications. (Not that I was needed. The UMR PR staff, aided by colleagues in our department who pitched in and folks from IT and elsewhere, did a great job. But i wanted to lend a hand with the aftermath and second-day, “campus back to normal” stories.) The past couple of days, I’ve been out of marketing mode and into crisis communications mode. It’ll probably take a while before I can switch gears and get back to the serious issues of marketing. But I’ll be back.
Andrew Careaga 