Upcoming webcast: starting a social media policy

From the gratuitous self-promotion department:

In June, I’ll be co-presenting an Academic Impressions webcast on how to create a social media policy. My co-presenter will be Teresa V. Parrot of Widmeyer Communications (@tvparrot on Twitter).

We’ve been talking about this topic for a few months and agreed that colleges and universities could use some guidance in developing social media policies (or guidelines, as we like to call ours,since our campus culture — like many others — has an aversion to anything stamped as “policy”). In this session, Teresa and I plan to go beyond the nuts and bolts of creating the policy to also cover the nuances of selling your administration on the policy and building buy-in.

Since we’ve got several weeks before we present, I’m hoping to tap into the hive mind of the Internet. I’d be interested in hearing from you about what you see as the most important elements a social media policy should include. Also, if you have a social media policy for your university that you’d be willing to share for this webcast, please let me know, either in the comments here, on Twitter or via email (at andrew DOT careaga AT gmail DOT com).

Friday Five: FYI edition

Stuff every higher ed marketer ought to know about:

fyi-sm

  1. The American Marketing Association has issued its call for papers for the 2010 Symposium for the Marketing of Higher Education. This year’s symposium will be held Nov. 7-10 in San Diego. The AMA is looking for “proposals/papers that report on new and innovative strategies and tactics in higher education marketing. Popular topics include including image and brand building, buzz/viral marketing, marketing research, internal marketing, electronic marketing, new marketing channels, social media, Web 2.0 tools, emerging markets and trends, marketing organizational structure, marketing budgeting, web metrics, and marketing ROI.” Submissions are due April 9, and this year the AMA is even welcoming video submissions. (Hear that, Todd Sanders?)
  2. What do social media users want? According to research from online ad network Chikita (and as reported by Mashable), “Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg’s audience has a mixed bag of interests.” Also, MySpacers “have no interest in news whatsoever.” (Hear that, news mogul Rupert Murdoch?)
  3. Virtual graffiti. No, that isn’t the name of a Led Zeppelin remix. It’s what’s happening, right now, on college campuses everywhere, thanks to mobile mapping apps like Foursquare. “Since Foursquare’s debut last year,” writes the New York Times’ Marc Parry, “students have diligently labeled, praised, and, in some cases, profaned college campuses. Take this note, easily Googled, that somebody calling himself Mock Redneck Jr. left at the University of North Carolina at Charlotte: The library has Free Wi-Fi, Barely Legal girls and a warm place to drop a deuce.'” Drop a what? (Via Mark Greenfield’s Delicious links.)
  4. The state of campus CMS. Good research results from a survey of content management systems as compiled by .eduguru’s Michael Fienen. Lots of data to sift through here.
  5. From the it-had-to-happen-eventually department: RandomDorm: ChatRoulette for the College Set, via @davewiner.