My first webinar

webinar.jpgThis ———->
is how I imagined all of you faithful readers must have looked as you tuned in to my very first webinar, held earlier today and sponsored by Higher Ed Experts. Look at you all, hanging on every bullet point of the presentation and soaking up the wisdom I doled out like candy at a holiday parade. I can’t wait to read the evaluations.

Now that I can add “webinar presenter” to my resume, I must tell you that presenting a webinar is a rather surreal experience for someone who draws energy from a live, physically present audience. With a webinar, there are no visual cues, no way of knowing how the audience is reacting. (That’s why having an image like this one to focus on helps.) Still, webinars are the wave of the future — affordable methods of offering training and professional development — and I was happy to have an opportunity to deliver a session. It was fun.

I presented as part of Crisis Communications 2.0 Week, a series of three, one-hour presentations. I was the second presenter. Joe Hice of the University of Florida did a nice job with his overview of crisis communications. I’m looking forward to tomorrow’s session: “From the Inside Out: Lessons Learned in Crisis Web Communications after the Virginia Tech Tragedy.” Michael Dame, director of web communications at Virginia Tech, is the presenter. I hope you’ll tune in, too.

Higher Ed Experts webinar on viral video: it’s free, but you must register by Friday, June 1

Looking for some free professional development? Sign up for the inaugural webinar from Higher Ed Experts, How to go viral with your videos on YouTube. But you’ve got to register by 1 p.m. EDT this Friday, June 1.

What are you waiting for? It’s free. Who doesn’t love free?

Here’s the official seminar description:

Find out what’s behind successful YouTube videos in higher education.

For this inaugural webinar scheduled in June, a panel of 3 to 4 different higher ed experts will share their lessons learned.

This free webinar will be open to the first 300 HEE members (membership online form) who registrer for it below.
Date

06/14/2007 ~ 01:00 PM ET–02:00 PM ET
Speakers

James Todd, Duke University
James Todd, writer and producer for the Office of News and Communication at Duke University, is responsible for his institution’s online videos available on YouTube and other video sharing websites.

Dr. Michael Wesch, Kansas State University
Assistant Professor of Cultural Anthropology at Kansas State University, Wesch is the author of the most viewed (with more than 2 million views) higher ed YouTube video: “Web 2.0 … The Machine is Us/ing Us.”

And when you’re done registering, why not join the Higher Ed Experts community? It, too, is free.

While I’m on the subject of Higher Ed Experts and its webinars, I may as well plug the Crisis Communications 2.0 Week series schedule for June 26, 27 and 28. Subtitled “Lessons Learned after the Virginia Tech Tragedy,” this series features an impressive array of presenters. (Well, two of the three are, at least. Joe Hice from the University of Florida and Michael Dame of Virginia Tech are true pros who know their stuff. The third presenter is just some interloper.)

This one will cost you a little money, but only $250 per registrant — and $100 of that will be donated to the Hokie Fund at Virginia Tech.

Here’s the official scoop:

“Crisis Communications 2.0” Week is a 3-webinar series designed to help people working in universities, colleges and schools plan their communication response to emergencies, deal with crises in the age of tsocial media and benefit from the lessons learned after the Virginia Tech Tragedy — directly from the source: VT director of Web Communications, Michael Dame.

June 26, 1PM-2PM ET

Crisis Communication 101: How to Prepare and Plan for Campus Emergencies
Joe Hice, Associate Vice President Marketing and Public Relations at the University of Florida will share his experience planning, testing and implementing UF crisis communication plan set up to deal with the numerous hurricanes hitting Florida.

June 27, 1PM-2PM ET

Crisis Communication 2.0: How to Deal with Scares in the Age of Web 2.0
Andrew Careaga, Director of Communications at the University of Missouri-Rolla, will share his experience dealing with the blogosphere and other social media outlets after an international graduate student claiming to have a bomb and anthrax was subdued by campus police, arrested and charged with six felonies last February.

June 28, 1PM-2PM ET
From the Inside Out: Lessons Learned in Crisis Web Communications after the Virginia Tech Tragedy

Michael Dame, Director of Web Communicationsat Virginia Tech, will provide an insider look and analysis of his institution’s Web communications after the tragedy, helping every institution understand what happened and prepare for the unthinkable and the unplanned.

This is a special webinar series priced at $250 instead of $150: $100 per paid seat will be donated to the Hokie Fund of Virginia Tech.
Date

26.–06/28/2007 ~ 01:00 PM ET–02:00 PM ET

Speakers

Andrew Careaga, University of Missouri-Rolla

Andrew Careaga is a blogger, PR guy and occasional freelance writer with more than 16 years’ experience in higher education PR and marketing. He’s currently director of communications at the University of Missouri-Rolla, one of the few public universities in the nation with a tight technological focus.

Joe Hice, University of Florida
Joe Hice, APR, is associate vice president of marketing & public relations for The University of Florida. He is responsible for marketing, advertising, public relations and employee communications activities at the University. He also directs the University’s news bureau.

Michael Dame – Virginia Tech
Michael Dame is the director of web communications at Virginia Tech. He is responsible for the public content, organization and structure of the university’s website. He managed the website homepage updates throughout the Virginia Tech tragedy.

Regular price

250 USD
Available methods of payment

* Credit Card
* Check

Deadline for registration

06/18/2007 08:00 PM ET
Registration

Register online

Assessing Virginia Tech’s response and text messaging as a crisis communications tool

Karine Joly points to an Inside Higher Ed article evaluating Virginia Tech’s response to the massacre as it unfolded on Monday, April 16. The article covers some by-now-familiar ground and points to the emerging trend in getting the word out to the masses: text messaging.

[T]he one medium that the university could not take advantage of was also the one that most experts cited as being the most useful: text messages. While not a major component of most universities’ crisis strategies at the moment, the messages are beginning to take hold.

A lot of universities (ours included) have been talking about including text messaging as a means to get the word out to students and others during times of crisis. But so far it’s been mostly talk. One exception, according to the IHE article, is Montclair State University in New Jersey. There, students are required to have a cell phone and service that are compatible with the campus’ network. “We’ve made some deliberate decisions about it, and that is that we’ll only use it for emergency reasons,” said Karen Pennington, the vice president of student development and campus life.

UMR, the media and the war on error

It’s been a long, exhilarating, frustrating week for the media relations staff of our campus. As mentioned in the previous post, my conference plans were pre-empted on Tuesday, Feb. 27, when I received word of an incident on campus in which a graduate student claiming to have a bomb and anthrax was subdued by campus police, then arrested and charged with six felonies. (It turns out there was no bomb, the white powdery substance the suspect carried was sugar and it was all a hoax.)

As I made my way back to Rolla from Myrtle Beach via a layover in Atlanta, I followed the story as it unfolded and stayed connected with our media relations folks via email and cell phone. (Thank you, Myrtle Beach airport, for free WiFi.) The picture I put together based on many of the media and blogosphere reports I read between flights was pretty sensational, as you might expect.

At the outset, we did not release the student’s name. He hadn’t yet been charged, and we decided that the release of that information should come either from the city police or the county prosecuting attorney. But we did respond in the affirmative when one reporter asked if the student was an international student. Once that was mentioned, right-leaning bloggers like Little Green Footballs and conservative commentators like Rush Limbaugh homed in on that fact and leapt to the conclusion that the student must be an Islamic terrorist. (Limbaugh’s link was publicly available yesterday, but now it’s exclusive to members, and I haven’t kept up my membership. But the headline, “Sudden Jihad Syndrome Hits University of Missouri-Rolla,” sums up the gist of his take.)

Add to that the fact that the police had described his activities as “terroristic,” our decision to cancel classes for the day, and the mention of “anthrax,” and the presence of a bomb deactivation unit from a nearby military base, and you have the ingredients for some mighty fine tabloidism.

The update to Little Green Footballs’ initial report included this snippet:

The CNN report includes this:

The man’s identity and nationality were not released, though school spokesman Lance Feyh said he was an international student.

And from there the comments focused on the conspiracy to withhold his name and ethnicity.

But the blog’s later update sets the record straight:

The student who terrorized the University of Missouri-Rolla has been identified as a graduate student from India. … That looks like a Hindu name, but the types of threats he made were right out of the Islamic terror playbook.

Sighs.

To top it all off, a guy who is most likely a dittohead called me at the office Thursday afternoon. The conversation went something like this:

Dittohead: Are you all the ones who had the student that did the bomb threat?

Me: Yes.

Dittohead: What was his nationality?

Me: Who are you affiliated with, sir?

Dittohead: I’m with myself.

Me: OK. We don’t release that information due to FERPA, the Family Educational Rights and Privacy Act. [Had he pursued, I would have explained that it was public record and he could obtain the information from the prosecuting attorney’s office.]

Dittohead: Well he’s a graduate student, so he’s an adult, right?

Me: He’s still protected by FERPA.

Dittohead: Was he a diaperhead?

Me: [pause]

Dittohead: He was a f___ing diaperhead, bitch!

Dittohead: [click]

Some folks wonder why I love this job so much. It’s because of the people.