CASE has put together a handy little (or not-so-little) checklist to help communications and marketing managers assess their programs. Looks like a handy checklist that covers a lot of ground, from an institution’s historic background to marketing plans, policies and procedures, media relations, and more. CASE offers similar lists for alumni relations and philanthropy. Full story, with links.
Category: higher education
USphere meets TechCrunch
Glad to see a member of my blogroll, USphere, get a nice writeup on TechCrunch on Tuesday. (Actually it wasn’t the blog on my blogroll that got the writeup, but the startup company of the same name.)
As TechCrunch puts it:
Usphere lets students fill out a single application and be considered by their network of colleges. When you’ve completed the application, it’s tossed into their applicant search engine and only accessible by the 33 schools in their network. If a school likes you, they email you an acceptance letter complete with a bottom line price tag to attend. The application service costs $65, although they have several free college search tools.
Interesting timing, in light of what U.S. Education Secretary Margaret Spellings has been saying about the need to simplify the “Byzantine” financial aid application process.
Spellings criticized the cumbersome federal financial aid application process, calling it “redundant, confusing, Byzantine and broken … a maze of 60 Web sites, dozens of toll-free numbers and 17 different programs.â€
Maybe USphere can try to help Secretary Spellings develop the killer financial aid app app.
Andrew Careaga 