CASE creates a management checklist for communications and marketing

CASE has put together a handy little (or not-so-little) checklist to help communications and marketing managers assess their programs. Looks like a handy checklist that covers a lot of ground, from an institution’s historic background to marketing plans, policies and procedures, media relations, and more. CASE offers similar lists for alumni relations and philanthropy. Full story, with links.

Author: andrewcareaga

Former higher ed PR and marketing guy at Missouri University of Science and Technology (Missouri S&T) now focused on freelance writing and editing and creative writing, fiction and non-fiction. View all posts by andrewcareaga