Jeremy Pepper over at POP! PR is doing a bang-up job covering a big corporate communications event sponsored by Cisco. He shares some thoughts from a panel discussion on the changing media landscape featuring some Silicon Valley A-listers like Dan Gillmor. The money quote, from my perspective, comes from Gillmor:
All your corporate sites are media. Monetizing audiences is traditional thinking, and what is now is that you need to assemble a conversation and community, and monetize directly or indirectly. It will be useful in a non-business model way. What is being done is that corporations are creating media, and would love it if companies approached the sites like citizen media, with the tenets of traditional media.
There are those two C words again: conversation and community.
Andrew Careaga 