Category: higher education

UMR boards the blogtrain

Readers interested in science and technology — or the latest sci-tech news from my employer, the University of Missouri-Rolla — ought to take a look at Visions, UMR’s research blog, which debuts today. While this blog is brand new, the site has been around for 2 1/2 years. It began as a quarterly webzine focusing on UMR research and student scholarship. But last fall the UMR communications and marketing staff started planning to convert Visions to a more frequently updated blog site. On the Internet, quarterly publications just don’t cut it.

So, if you want to know what’s happening in the world of UMR research, be sure to add Visions to your blogroll or RSS feeds.

Technorati tags: blogs, blogging, engineering, science, technology, research, education, higher education, University of Missouri-Rolla, UMR, University of Missouri

Culture clash: corporate vs. academic PR

PR consultant Dick Jones discusses several of the differences between corporate and academic public relations in this article in the latest PIOnet newsletter. While more college and university campuses look outside the world of academe for PR expertise, those from the corporate side who make the shift to academic PR sometimes struggle with the culture shock.

As Jones explains:

Some fail to appreciate the difference in governance. In the corporate world, the hierarchies typically are simpler. The PR director may take marching orders only from his boss (the vice president) and her boss (the president). And there may be only one message: that Company Name is the undisputed leader in (fill in applicable adjective) technology.

A college or university, however, is more like a feudal kingdom. The president is still the PR director’s chief “client,” but other, additional constituents have real, and sometimes conflicting, PR needs. Continuing Education’s messages and needs differ from those of the College of Liberal Arts, for example.

Jones makes some terrific points in this article. It’s worth a read.