Category: higher education

Marketing: Not just for marketers

Empowered employees can be your best brand advocates.
Empowered employees can be your best brand advocates.

As we in the U.S. take a long Labor Day weekend to celebrate the American worker, it’s a good time for those of us who work in the marketing field to acknowledge the contributions of fellow workers outside our field to the overall marketing and brand experience of our organizations. Continue reading “Marketing: Not just for marketers”

Social media looks like a winning weapon against stereotypes

Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag
Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag

First there was #ILookLikeAnEngineer — a hashtag launched nearly two weeks ago in response to a call to action by San Francisco-area engineer Isis Anchalee. Anchalee took to Medium to talk about how her appearance in a recruitment ad for her employer generated responses along the line of, “You don’t look like an engineer” — because she’s not male and not white. Continue reading “Social media looks like a winning weapon against stereotypes”