Oregon’s TV ad — Explore the Power of “If” — first aired on New Year’s Day during the Rose Bowl, when the Ducks defeated Florida State University. It will air again during tonight’s game, when Oregon takes on Ohio State University for the national championship.
As slick as the video is, even more impressive is the accompanying microsite, which Oregon developed in partnership with branding agency 160over90. Kudos to Oregon and 160over90 on coming up with a winner.
At Missouri S&T we have so many things to be thankful for, we need a big canvas to express our gratitude.
So when our marketing and communications team decided to ask our students, faculty and staff to put into written words what they’re thankful for, we did what any marketer would do. We made the logo bigger. Much bigger.
Students, faculty and staff alike shared their thankfulness on this 3-D S&T logo, changing its canvas from white to Miner green. Photo by Sam O’Keefe/Missouri S&T
This larger-than-life, three-dimensional version of the “S&T” part of our university logo became the canvas for more than 500 expressions of thanksgiving. The video below (and here) tells the story.
How this project came to be is a story in and of itself. Our marketing and communications team wanted to continue a new tradition of promoting a spirit of gratitude during this time of year. (Last year, we had students write down their expressions of gratitude on smaller, more personalized canvases.) This year, we wanted to go big. Hence, the logo. Cut to precision by technicians in our campus’s High Pressure Waterjet Laboratory, sanded to perfection by a staff member over a weekend, and painted by students from our Kummer Student Design Center, the logo — made from blue foam board, stacked and glued together — became the work of art you see here. Then we took it around campus with a fistful of green Sharpees and asked anyone we could find to sign the logo. (We also incorporated this activity into an annual story-gathering event we call the “casting call,” where some 50 students chatted with us about life at S&T.) In the end, we had over 500 written comments on the logo.
We went live with our story (A larger-than-life way to give thanks) on Thursday and will begin pushing the #ThankfulMiners hashtag on social media in hopes of hearing from other students, alumni, faculty and others who have a reason to give thanks. (Our sports teams are known as the Miners.)
Speaking of reasons to give thanks, I must give credit to our marketing and communications team for their creativity, resourcefulness, hard work and persistence to turn this concept into a reality. For all of that, I’m a very thankful Miner.
Andrew Careaga 