Internet and web – Page 202

Online experts guides

In years past, a printed “experts guide” for reporters, editors and news directors was an indispensable tool for media relations folks. These days, an online experts guide is just as important. The SimpsonScarborough blog (my latest find in the world of edublogs) recently discussed the importance of online experts guides and shared some examples of online guides. Each of the four samples SS points to “are arranged quite differently, but each hits the mark in being simple, effective and near invaluable.”

Full disclosure: UMR recently retained SimpsonScarborough to conduct market research regarding our proposed name change.

33 things (at least) to monitor in social media

TheNewPR/Wiki offers a nice list of 33 things companies (or colleges and universities) should monitor in the new social mediasphere. The list includes everything from company (university) name and URL to employee blogs, citations on Technorati, relevant Wikipedia entries and more. Can you think of anything else to add to the list? If so, get in touch with Shel Holtz, who started the wiki thread.