Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and news outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.
Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading “The Internet is just the internet now”
23-to-1.
That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading “Striking a balance between promotion and customer service on social media”
Andrew Careaga 