Category: marketing

Friday Five: By the numbers (social thinking, PR disasters, changing the world, excellence, slowing down)

Short, sweet and to the point today. Here are five good blog posts that have two things in common: 1. numbers in the headline and 2. I found them via some folks I follow on Twitter.

  1. 5 steps to thinking more socially about communications, by Dave Fleet (via @ConversationAge).
  2. Top 10 PR disasters of 2010, from CommPRO (via @laermer).
  3. 5 social media companies that just might change the world, from Social Media Today (via @FasTake).
  4. 6 keys to being excellent at anything, from Harvard Business Review (via @ESpotlight)
  5. 7 examples of when slowing down is the right thing, by (via @RonEdmonson).

Good weekend, everyone.

Friday Five: Brand news, early edition

Since today is my Friday (three-day weekend FTW!) here’s an early edition of the Friday Five. This week’s post contains linky goodness about brands and branding. Enjoy and happy weekend.

1. 2010’s top 10 brands, according to Bnet’s Geoffrey James (via PRDaily). From electronics to entertainment, learn which brands stood out this year and what lessons can be learned from their success.

2. Brand buzz without advertising — wise words on the importance of “social currency” from brand expert Bob Brock of Educational Marketing Group, with examples of some universities that know how to do it right.

3. How much engagement is there in ‘liking’ a brand? It’s easy to give a thumbs-up to any brand on Facebook (and now, on Amazon). But, asks Vikki Chowney at newmediaage.com, “Is a click of a button really that inspiring? … It’s too easy to do without thinking for it to prove you have a real relationship with the product in question.” (Hat tip to @jesskry and @KellyOlexa for sharing via Twitter.)

4. 12 principles of social media marketing, by Jeff Bullas. Good list. No. 3 (Educate – Don’t Sell) is my favorite. What’s missing? (Hat tip to @AskAaronLee for the share, which is principle No. 1.)

5. mStoner’s First Law of Branding, from the brilliant mind of Michael Stoner. If you get nothing else from this post, get this law down. (Ries and Trout have nothing on you, Michael!)