Friday Five: 5-year blogiversary and a shout to the new kids

Five years and two days ago today, this blog was born with little fanfare, an audacious title and a post about the escalating cost of a public college degree: A UC degree: ain’t it (about a hundred) grand? Five years and 800-some posts later, this blog is still chugging along. And since we’re still talking about the affordability of a college education, I guess this blog is still relevant.

Anyway, to celebrate five years of blogging about higher ed marketing, I thought I’d give a shout out to some of the new kids on the higher ed blogs. These youngsters all have the right stuff and should be required reading. I hope they keep blogging, vlogging and sharing great ideas long after this blog bites the virtual dust.

1. Patrick Powers, who keeps cranking out good, relevant posts about social media in higher ed.

2. Higher Ed Live, a weekly webcast about all things social media in higher ed, hosted by Seth Odell.

3. Mobile in Higher Ed, Dave Olsen’s excellent blog about the world of mobile web.

4. Graduate/Professional School Marketing, by Davina Gould. Though her blog is geared for marketing folks in those fields, Davina posts good stuff for just about any higher ed marketer.

5. New Adventures of an Old SID, by Christine Syme. This is the only blog by a sports information director that I read routinely. Chris talks about much more than sports.

Bonus blog: I’d be remiss if I didn’t point out that Karine Joly’s College Web Editor blog has been around even longer than this one. Karine commemorated her blog’s 5-year anniversary last February. Finally, Karine is the elder for a change. Among higher ed bloggers, I believe that only Michael Stoner has been at it longer.

Friday Five: the digital marketing life cycle

Welcome to the second in an occasional series of Day Tripper Friday Five posts. Today I’m taking the easy way out by sharing a recent post by Ira Kaufman of Social Media Today, 5 Stages of an Integrated Digital Marketing Life Cycle. They are:

Denial

Anger

Bargaining…

No. Wait a minute. Those are the stages of grief, which sometimes can afflict a marketer who is trying to launch an integrated marketing campaign too quickly (so keep that grief link handy, for you may need it).

The real digital marketing life cycle looks like this:

cycle

And it happens over a period of 16 to 27 months.

That’s much longer than most of Kaufman’s clients expect. They’re usually anticipating results within 3 months. But to do things right, it’s going to take 3 months just to do the ground work (the Setup phase in the chart above).

Kaufman’s post may prove valuable for anyone dealing with unrealistic expectations from clients or bosses.

Happy Friday and for my U.S. readers, have a great Labor Day Weekend.

P.S. – Thanks to Kathy Meyer (@2cre8 on Twitter) for the tip.