Another job opening

Last week, I posted a notification about a position in our electronic marketing department. (We’re still recruiting for that position, by the way, so if you’re interested, click the link above.) Now I’m posting a notice about a new position in our department to assist our sports information director. If interested, please visit our HR website to apply.

Communications specialist, sports information
Missouri University of Science and Technology

Missouri University of Science and Technology has an opening for a communications specialist for sports information. This position will assist with the public relations and information activities for all Missouri S&T Intercollegiate Athletics programs. Duties involve writing news releases for distribution, posting to and updating the athletics website, graphic design and photography for athletics marketing materials.

Minimum Qualifications

A Bachelor’s Degree in communications, public relations, journalism, marketing, or business (or education and experience from which comparable knowledge can be obtained) and one to two years experience in journalism, public relations, sports information, marketing or similar field. Graphic design and photography experience is also required.

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Now playing: Elvis Costello – Welcome to the Working Week
via FoxyTunes

Direct mail: not dead yet

coupon212x145.jpgIf you’re thinking snail mail is passe as a marketing tool, especially when targeting millennials, consider this observation from Marketing Profs:

Even though kids live in a digital-online-wireless world of iPods, laptops, mobile phones, text messages and downloadable media, his daughters’ enthusiasm for the low-tech approach of direct mail is not unusual. According to Gronbach, Generation Y customers—who will number 100 million by 2010—watch little broadcast television, don’t read newspapers and rarely listen to broadcast radio. It’s a good thing for marketers, therefore, that they respond so well to this tried-and-true channel.

Quoting Kenneth W. Gronbach, author of the book The Age Curve: How to Profit from the Coming Demographic Storm, Marketing Profs adds: Generation Y loves direct snail mail.

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Now playing: John Mellencamp – A Ride Back Home
via FoxyTunes