Category: marketing

Wanted (still): electronic marketing whiz

That electronic marketing position I mentioned on this blog a few weeks ago? We’ve reopened the position. For some reason we’re having a hard time getting qualified applicants who want to come to Rolla, Missouri. It’s not a bad place to live, especially if you love the outdoors, fly fishing, canoing/kayaking on spring-fed streams, hiking, camping, etc. We also have wineries nearby, a Wal-Mart Super Center, indoor plumbing and other modern amenities. So, please, if you’re looking for a new challenge in the high-profile, fast-paced world of electronic marketing in higher education, visit our HR website for more info.

Seriously, this would be an ideal fit for someone who has an interest in convergence. It’s more than just a web position. And you’d get to work with some great people.

The other position I announced here, for the assistant director of sports information, yielded 18 applicants.

Wanted: Examples of great integrated marketing

For an internal evaluation of our communications operation, I’m seeking the wisdom of the crowd.

I’m looking for examples of institutions that are the best integrated marketing, and would welcome readers’ comments on this topic. For the purpose of this project, I’m using the BrandSavvy definition of integrated marketing, which is:

Integrated Marketing – coordination between a variety of communications and advertising to ensure the messages and imagery are consistently received by the greatest possible number of people across multiple venues.

For my research, I’ll be looking beyond the walls of academia. But knowing that many higher ed marketing experts read this blog, I’m looking for your insight. I’m looking for truly integrated marketing, meaning consistency of message in:

  • admissions
  • alumni relations
  • athletics
  • internal communications
  • electronic marketing (not just web communications)
  • PR and media relations
  • brand identity
  • graphic identity

So, if you would like to suggest a college or university you consider to be “best in class” in the realm of integrated marketing, please comment below and give me a reason or two why you believe this institution is best in class.

I look forward to hearing from you, and once I conduct some shirtsleeve research on this subject, I’ll be sure to post about it.

Thanks much.