Category: marketing

(Off topic) I’m featured in ‘Confessions of a Higher Ed CMO’ podcast

This post has nothing to do with the writing life, but I wanted to share that Jaime Hunt, host of a wonderful podcast called Confessions of a Higher Ed CMO, interviewed me for her podcast about a month ago, and that episode goes live today. The focus is on my nearly 33-year career in higher education, all with Missouri University of Science and Technology. I had a great time talking with Jaime about my career and the many changes we’ve seen in higher ed marketing and communication over the past three decades.

If you’re interested, check out the episode, From PR writer to CMO: A Lifetime of Marketing in Higher Education, and consider subscribing to Jaime’s podcast or any of the other great shows in the Enrollify Podcast Network.

Ad Age spurs creative visuals to support #MarchForOurLives

An example of billboards created to support #MarchForOurLives

Ad Age enlisted the help of the creative community to create anti-gun-violence imagery to support today’s #MarchForOurLives gun-control demonstrations. And the creative community responded with powerful, inspiring visual statements. Ad Age shares more about the project here, and provides a link for you to download all the images for free.

Friday Five: St. Patrick’s Day Eve edition

Missouri S&T's first female St. Pat is geology student Katelyn Jones, shown here with S&T interim Chancellor Chris Maples and members of her Court of St. Patrick. (Photo by Sam O'Keefe/Missouri S&T)
Missouri S&T’s first female St. Pat is geology student Katelyn Jones, shown here with S&T interim Chancellor Chris Maples and members of her Court of St. Patrick. (Photo by Sam O’Keefe/Missouri S&T)

This post has absolutely nothing to do with St. Patrick’s Day. But working at Missouri S&T as I do, we are in the midst of our 110th annual celebration of St. Pat’s — and it’s the first in the history of this storied event in which a woman is portraying the venerable saint of engineers — so I feel an obligation to reference this holiday in some fashion. And if you read no further than this lead paragraph, then you should at least try your hand at our old-school snake invasion video game. You’ll thank me later for wasting your Friday. Continue reading “Friday Five: St. Patrick’s Day Eve edition”

Billboards and branding

A Missouri S&T billboard in Kansas City highlighting the school’s Mars Rover Design Team, which won a world championship.

Three Billboards Outside Ebbing, Missouri is apparently the odds-on favorite to win a lot of Oscars at tonight’s Academy Awards ceremonies. But whether the movie brings home any trophies, it has reaffirmed something many marketers in our digital age may hesitate to admit:

Billboards  work. Continue reading “Billboards and branding”

Friday Five: Building brand equity, the ‘Iconic Advantage’ way

Iconic Advantage is a new book by Soon Yu

Today’s Friday Five is lifted straight from the pages of a book I recently picked up called Iconic Advantage: Don’t chase the new, innovate the old, by Soon Yu with David Birss. This isn’t a book about branding or marketing. It’s a book about building on the intrinsic “iconicity” of a brand, product or service. But it contains troves of great information for any brand manager or marketer. An early chapter on brand equity offers five great reminders about what drives iconic brands. Even if you don’t think your brand is iconic, you can learn from Yu’s wisdom. Continue reading “Friday Five: Building brand equity, the ‘Iconic Advantage’ way”