Last November, we set up a Twitter account for our university and mildly publicized the fact on our Name Change Conversations blog. But we haven’t done much with it.
At this point, we have 11 followers, including myself and a couple other communications staffers, and we’ve updated eight times. I haven’t yet worked with our enrollment management team to inform prospective students of the site, and we haven’t notified our alumni through our traditional communications vehicles (email and the alumni magazine).
So, it’s been a very low-key campaign — if you could call it that.
I haven’t found any examples of other universities using Twitter for marketing, pr or external communications purposes.
This morning, I asked the Twittersphere how university comms/PR/marketing folks might be able to use this tool, and have gotten some interesting responses. Here are a few of them:
fcmartin3rd suggests that campuses use Twitter for “inspirational messages; connection with high schoolers; following thought leaders; reminders; pedagoguery!”
amandachapel says, “there’s very little value here. Besides, why would any org want to hold an open meeting on a lawless freeway?”
toster tweets: “I can see universities Twittering for comms, but little else. Even then, I would expect it to be only partially adopted.”
vargasl suggests: “What about twittering events at school? Gaining prospective student interest… ” (That’s how she handled the Oscars on Sunday night, live-twittering while watching E!)
You can keep track of the conversation on my Twitter page. But I’d also like to hear from you readers, too. I know some of you see little value in this tool, and I know others of you who use it regularly as a personal/semi-professional tool but not necessarily as an official representation of your school.
So, let’s hear all sides on the matter.
How could Twitter be incorporated in a college/university communications strategy?
Also, if you know of any universities currently using Twitter, please let me know so I can see how they’re doing.
Leave your comments below or, if you’re on Twitter and want to keep it to 140 characters or fewer, drop a Tweet to http://twitter.com/andrewcareaga.
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