I’ve long thought that measuring social media marketing success solely by counting the number of likes a page, post or tweet racks up is the wrong approach — or an incomplete approach at best. Continue reading “Why likes matter less than we’d like”
Category: marketing
Battling brand fatigue in #highered
If you’re involved in any aspect of marketing, branding or communication at a college or university, and you are a member of CASE and receive CASE’s Currents magazine, then you owe it to yourself to read a great article about branding by Tony Proudfoot (@tonyproudfoot on Twitter) in the January-February issue of Currents. Continue reading “Battling brand fatigue in #highered”
Andy writes! 