Category: marketing

Oops

Remember that post from a couple of days ago about what higher ed marketers and brand managers could learn from the way the then-presumptive president-elect, Hillary Clinton, ran her campaign? Scratch that. Turns out the guy whose article I shared had no idea what he was talking about. Full of hubris and arrogance, that guy. (Same as this guy, until this morning.) Continue reading “Oops”

Mascot makeovers: A tricky business

The recently redesigned -- and more recently reconsidered -- Billiken mascot made its debut on Sept. 20. (Photo by Bill Barrett via SLU website.)
The recently revamped — and more recently discarded — Billiken mascot made its debut on Sept. 20. (Photo by Bill Barrett via SLU website.)

The occasional visual identity upgrade is part and parcel of university branding activities these days. It isn’t unusual for universities to revise their color palettes or refine the logos or other institutional symbols — although logo revisions can bring controversy and headaches to brand managers. Continue reading “Mascot makeovers: A tricky business”