Category: marketing

#AMAHigherEd 2015: Inclusion at the forefront

Former NPR host Michelle Norris's keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
Former NPR host Michelle Norris’s keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
It’s been a long time since I’ve attended a conference without having any conference-related responsibilities. Usually I’m there because I’m presenting, hosting a roundtable or two or assisting with planning. But not this year. I could attend the American Marketing Association’s 2015 Symposium for the Marketing of Higher Education (better known these past few days as #AMAHigherEd) without having to worry about any responsibilities other than to learn.

So that’s what I did. I attended as many sessions as I could — right up to today’s closing keynote with University of Cincinnati President Santa Ono, which begins in a few hours. Unfortunately, I had to head to the airport earlier than planned in hopes of catching my flight on time. Continue reading “#AMAHigherEd 2015: Inclusion at the forefront”

Free-range content on the move

During Greek Week on our campus this fall, our social media coordinator was on his way to cover another event when he saw some fraternity members dressed up in dinosaur costumes. Not an everyday occurrence, so he stopped to shoot some iPhone footage of the goings-on, then posted a 15-second clip of the frolicking frat boys in tyrannosaurus rex costumes on our Facebook page.

Continue reading “Free-range content on the move”