Category: marketing

Marketing: Not just for marketers

Empowered employees can be your best brand advocates.
Empowered employees can be your best brand advocates.

As we in the U.S. take a long Labor Day weekend to celebrate the American worker, it’s a good time for those of us who work in the marketing field to acknowledge the contributions of fellow workers outside our field to the overall marketing and brand experience of our organizations. Continue reading “Marketing: Not just for marketers”

Friday Five: The stress of marketing

Eighty percent of marketers report being "understaffed and overloaded."
Eighty percent of marketers report being “overloaded and understaffed.”

A new report from project-management software company Workfront suggests what many of us who work in the marketing business have suspected: We are a stressed-out bunch.

As I read over Ad Age‘s coverage of the Workfront report, I found myself nodding in agreement with many of the findings, even as I felt my blood pressure begin to rise. The company surveyed more than 500 marketers for this report. Here are five findings from the Marketers Stress Report and some additional thoughts. Continue reading “Friday Five: The stress of marketing”