The December 2015 issue of the American Marketing Association‘s magazine, Marketing News, included the results of AMA’s survey of what marketers see as the chief challenges and “pain points” heading into the new year. (The article is behind the AMA paywall, but here’s the link for subscribers to access.) Continue reading “Marketing’s pain points for 2016”
Category: measurement
Study: #highered branding comes of age
Branding, it seems, is no longer a dirty word in academia. College and university leaders tend to be supportive of brand-building initiatives for their institutions, and they’re also willing to invest in brand development work, including research.
In short, branding is coming of age in the higher ed world. Continue reading “Study: #highered branding comes of age”
Andrew Careaga 