Even though my days of blogging obsessively about punk and indie music are behind me, I still visit some of my favorite music blogs from time to time to find out what’s new in my favorite genres. The network of music bloggers is becoming an influential partner with musicians and record labels that understand the power of viral marketing.
One of the music blogs I frequent is Earvolution, which recently announced that UK postpunk/art wave band Art Brut had released five unmastered tracks from their upcoming CD. Earvolution has also shared these tracks with the blogosphere, and I in turn share this link for any music fan out there. So, here’s your Friday Five: five free mp3s, legally available. How can you pass this up?
OK, just to make this post remotely about marketing, if not higher ed:
Earvolution proclaims Art Brut’s label, Downtown Records, to be in the running for “best. label. ever.” One thing’s for certain: Downtown knows how to build buzz — and business — online. Even though I’ve downloaded all five of these tracks for free, I’ll be buying the CD (probably via eMusic) when it comes out in June. Who says giving stuff away on the Internet is bad for business? I’m sold on the idea.
Andrew Careaga 