Category: public relations

Wanted: electronic marketing whiz

The Missouri S&T communications department (that’s where I work) is looking for a communications specialist in electronic marketing. Here’s some info from our HR website, where you can apply if you’re interested (and qualified).

Communications specialist, electronic marketing
Missouri University of Science and Technology

The Communications Department at Missouri University of Science and Technology (Missouri S&T) has an opening for a communications specialist, electronic marketing. This position will develop and create multimedia presentations in various formats and venues; enhance and develop Missouri S&T’s electronic media presence.

Duties will include planning, developing, and executing multimedia concepts from start to finish, often under tight deadlines; meeting with team and clients to establish project parameters, audience, goals, and priorities; identifying video and multimedia opportunities to support Missouri S&T’s digital marketing communications efforts and participating in design decisions concerning Missouri S&T’s website; proactively improve the architecture and navigation of the Missouri S&T’s website to meet the needs of key end audiences; leveraging Web Content Management System (CMS) and making recommendations for improving web development work flow; and other duties as assigned.

Minimum Qualifications

A bachelor’s degree in a related field (or education and experience from which comparable knowledge can be obtained) and a minimum of five years experience is web design and development, including digital multimedia presentations. A thorough knowledge of HTML, CSS, JavaScript, XML, XSL, XHTML, XSLT, Flash, Action Script, Dreamweaver, Photoshop, Illustrator, and experience with enterprise level content management systems is also required. Relevant multimedia and web development experience is required.

—————-
Now playing: Talking Heads – Found A Job
via FoxyTunes

Safe easy secret sex (and other PR placement tips)

PR types struggling to get their news releases read should take heed to this New York Times report about the magic words that best pique a journalist’s interest.

Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination — the spam folder or circular file.

“P.R. people want to invest time in things that are going to get picked up, so they try to put something to the ‘who cares?’ and ‘so what?’ test,” said Kate Robins, a longtime public relations consultant. “If you say something is first, most, fastest, tallest — that’s likely to get attention. If you can use the words like ‘money,’ ‘fat,’ ‘cancer’ or ‘sex,’ you’re likely to get some ink in the general audience media.”

Good to know.

Link via PRWeek’s The Cycle.

—————-
Now playing: Patti Smith – Free Money
via FoxyTunes