Richard Edelman, one of the most prominent public relations leaders around these days, delivered a speech the other day that outlines a fundamental shift in the way PR and marketing could work together. The ideas he expressed in his talk could also have profound implications for the way marketing and communications work in higher education. Continue reading “Richard Edelman and the ‘revolution in the marketer’s mindset’”
Category: public relations
Free-range content on the move
During Greek Week on our campus this fall, our social media coordinator was on his way to cover another event when he saw some fraternity members dressed up in dinosaur costumes. Not an everyday occurrence, so he stopped to shoot some iPhone footage of the goings-on, then posted a 15-second clip of the frolicking frat boys in tyrannosaurus rex costumes on our Facebook page.
Andrew Careaga 