If you came to this post by way of Twitter, and you are actually reading this sentence, then consider yourself among the elite minority of social media users who actually click through to an article that has been shared. Continue reading “Shared but not seen, retweeted but not read”
Category: social media
Striking a balance between promotion and customer service on social media
23-to-1.
That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading “Striking a balance between promotion and customer service on social media”
Andrew Careaga 