HigherEdExperts‘ Karine Joly reports that she donated $4,300 to the Virginia Tech Hokie Spirit Scholarship Fund. These funds came from those of you who tuned in to HEE’s Crisis Communications 2.0 webinar series a few weeks ago. Karine sent $100 from every registration to the scholarship fund. Congratulations to everyone who helped to make it happen.
Category: social networking
Pageviews now meaningless? But I’m still measuring my site’s success in ‘hits’
Last week, Nielsen declared the page view meaningless as a yardstick for measuring visitor activity on a website. It’s apparently all — or partially — YouTube’s fault, because people watching videos online don’t clicky clicky to other pages as often.
Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.
Currently, sites and advertisers often use page views, a figure that reflects the number of Web pages a visitor pulls from a site.
Via the almost always prescient Micro Persuasion (link), who predicted the page view’s demise last December.
Andrew Careaga 