Looks like I’m going to be a panelist at next week’s CASE District VI Conference in sunny Kansas City, Mo. The subject: “Horizon Issues Being Explored by CASE.” I and two of my district VI colleagues — John Amato of the University of Missouri-Kansas City and Michael Johnson of the University of Northern Colorado Alumni Association — will discuss big issues alongside CASE President John Lippincott. Lippincott is as astute as anyone when it comes to assessing where higher education is going, but Amato, Johnson and I need to come up with some ideas of our own — Amato for trends in fundraising, Johnson for the same in alumni relations, and I for trends in communications and marketing.
And that’s where you come in. I’m exercising blogger’s prerogative here and seeing the wisdom of crowds.
What do you see as the big issues facing higher ed marketing and communications? Help me out here, readers. Throw me a bone. The session is Monday. I’m not panicked or anything. But I’d love to hear your thoughts about trends in marketing, branding, PR, communications, new media, old media, graphic design — any and all of it.
Andy writes! 