Category: social networking

Here’s your chance to tell the boss what you think…

…about social media, that is.

Michael Stoner and Liz Allen are working on a presentation about what your boss needs to know about social media, and they’re looking for your input. They’ll be speaking this July at the CASE Summit for Advancement Leaders, which means they’ll have the ear of many higher-ups. If you ever wanted to tell the boss what you think about social media, now’s your chance.

“Our assumption,” Michael writes in a recent blog post, “is that many institutional leaders think social media/social networking is important but don’t know what to do, who to listen to, or where to invest staff time and (perhaps) money. I hear this all the time from presidents and VPs at our client institutions.

“So we thought we’d ask people who know best what their bosses should know. You.”

Michael and Liz are looking for input on these three questions:

  1. What misconceptions do senior leaders at your institution have about social networking/social media?
  2. What should they know that would help them to help you to do your job more effectively?
  3. Can you offer us examples of successful instances in which social media or social networks (we’re most interested in Flickr, YouTube, Facebook, LinkedIn, Twitter) have been used to meet specific, measured goals? We’d like to do case studies and need some really good examples.

Please share your input on Michael’s mStoner blog, or catch up with him and Liz on Twitter (@mStonerblog and @lizallen, respectively).

Crisis management: weathering the Twitterstorm

Some solid social media crisis communications advice from Advertising Age: How to weather a Twitterstorm (via @LenKendall on Twitter).

Timely, too, in light of the Twitter outcry that resulted after thousands of gay and lesbian titles disappeared from Amazon.com’s sales rankings over the weekend, introducing the term #amazonfail into the social-media lexicon.

Ad Age’s six tips are really nothing new. The list consists of basis crisis communications advice, but in the context of the always-on, immediate world of crowdsourced social media, where things can quickly spin out of control. Nowadays, it’s more important than ever to get out in front of a story. As Amazon has learned (we hope).