Monday morning marketing musings

Some interesting links from my weekend web-reading:

Use the ALT tag to improve your email delivery.

10 questions to ask before starting a social media marketing campaign.

Another list of social-media-themed books, inspired by yet another list. (The former comes via email from PR Conversations‘ Judy Gombita, who contributed to our own user-generated booklist from earlier this month.)

Marketing wisdom from Dilbert, via Brand Autopsy.

Twitter: a one-minute primer, via PR Differently.

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Now playing: Various Artists – Trepak-Russian Dance
via FoxyTunes

Friday Five: top 5 top 10 lists of the moment

‘Tis the season for year-end lists.

Bloggers everywhere are compiling their annual best-of lists, expressing their take on the year’s music, movies, books, blogs, communications faux pas, or any other topic that strikes their fancy. Never one to ignore a trend, but also never an early adopter, I give you five lists of 10s that recently jumped out at me from the RSS.

  1. Neilsen’s top 10 social networks, based on traffic. (MySpace is tops, followed by Facebook.)
  2. The year’s 10 best new and improved apps to make life and work more productive, according to Lifehacker. The blog also gives readers a chance to weigh in with their own picks.
  3. Via Adlab, 10 forces that shape headline writing. Important tips for writers who are still trying to come to terms with the fact that we’re now writing to catch the attention of machines as well as the attention of actual humans.
  4. Before you purchase that Powerball ticket, read CNET’s 10 reasons why you’d miss working. It may make you reconsider your purchase. Or not.
  5. And finally, Web Worker Daily offers its picks for the top 10 books for web workers in 2007. Glad to see a couple of my favorites from the past year — Lois Kelly‘s Beyond Buzz and Gina Trapani’s Lifehacker (which originated from a wonderful blog) — made the list.

Coming soon: a little year-end list of my own.

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Now playing: The Rakes – Little Superstitions
via FoxyTunes