technology – Page 54 – Andrew Careaga

This Palm Beach Post article summarizes how business blogs, when done well, can connect companies to their customers.

What constitutes a well-executed blog? The article lists seven tips for better business blogging and adds, “The biggest demand is that the blog be honest and transparent.”

David Berger of IBM (which has around 4,000 blogs), notes: “If you overtly try to use blogs to advance some sort of corporate end, you’ve already lost the battle. There’s a smart way to capitalize on the medium. It’s in the authenticity of the bloggers themselves.”

Good advice for higher ed bloggers, too.

Via Peter Kim, who is quoted in the story.

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While real bricks-and-mortar universities are experimenting with creating virtual campuses in Second Life, some fans of the online RPG are creating a make-believe cyber-university all their own, complete with coffee shops, pizza joints, a sports center, a library and classrooms. The Chronicle’s Wired Campus blog reports that Kindly State University set up earlier this month on Second Life. “Tuition is 200 Linden dollars (virtual money), and admission comes with a virtual laptop. Financial aid is available to qualified candidates.”

No fear of the “Freshman Fifteen” at Kindly State University. Image via Kindly State U co-creator Roberta Beauchamp‘s Flickr images.

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