More #cowbell: the making of a minor tweme

It all started innocently enough.

I was grooving to some Beatles when “Baby, You Can Drive My Car” (from Rubber Soul) came on, and I noticed, for perhaps the first time, the presence of cowbell. It was an epiphany of sorts.

It was all downhill from there. Next thing I know, I’m posting this:

Apres moi, le deluge.

Le deluge of #cowbell tweets, baby!

I asked the Twitterverse, and the twitterverse responded, turning my humble quest into a minor tweme. We didn’t quite achieve our goal of becoming a “trending topic” on Twitter search, but I’m very proud of all that we accomplished in the span of a few short, unproductive hours.

Twitterverse, once again you have shown the kind of can-do attitude that makes things happen. And for that, I thank you.

My gift to you, in return, is this:

Blue Oyster Cult: Don’t Fear the Reaper (Remix, Now with 92 percent Cowbell and 45 percent Walken)

And, from my friends across the Twitterverse:

The SNL clip that started it all (via @debmaue)

A really big cowbell (via @tsand)

Top 10 cowbell songs of all time (via @TimNekritz)

The cowbell timeline (via @stomer)

The history of the cowbell (via @bonnerj)

Don’t let the #cowbell tweme die! As @bradjward so eloquently put it (in fewer than 140 characters), “If you want to make a grown man’s dream come true, won’t you say #cowbell back to me?”

Log on today to Twitter and post something — anything — using the #cowbell hashtag. Please, do it for the grown man you see here before you.

Some good Twitter resources from Ogilvy

Over the weekend I ran across an FAQ of sorts about how Twitter can be used as part of a corporate public relations strategy. It’s really more of a primer for Twitter newbies, so if you’re still learning about Twitter you’ll probably pick up some good ideas. The post is by Kristin Foster of Ogilvy PR.

That post also linked to a recap of a Twitter Bootcamp Foster and John Bell presented recently. The slide deck is below, but visit the recap for links to a series of informative blog posts about Twitter.