Blogging the North American Solar Challenge

nasc_header.gifStudents from our university have participated in solar car races since 1993 — the early days of this particular student design competition. We’ve even won two championships — in 1999 and 2003 — and our solar car success has helped pave the way for other types of hands-on, student design teams. This year’s North American Solar Challenge, a nearly-two-week, 2,400-mile trek from Texas to Calgary that began this morning (Sunday, July 13, 2008), finds us in some heavy competition.

The competition is not just among the students and their sun-powered vehicles, but also among the bloggers who are covering them. Blogs, Utterz, Flickr, Twitter and FriendFeed are among the social networking tools being used by colleges and universities to cover the solar car race.

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For our part, we actually have two blogs devoted to this race: the official solar car team blog (pictured above) and our official student design blog, Experience This!

Our communications department dispatched two staff members to tag along with the Missouri S&T solar car team. The duo of Lance Feyh and Tom Shipley will post reports from the road throughout the duration of the trip. These will including some Utterz audiocasts and (soon I hope) some video clips. Meanwhile Bob Phelan of our student design center is also along for the ride, taking photos for his Flickr site and posting updates on the Experience This! blog.

Back home, I’ll be using our university Twitter account to send out updates and links back to both blogs.

Several other universities are also blogging the race. The odds-on favorite University of Michigan Team has a nice blog going, as does Red River College, the only community college in the running — and apparently the only team with a chef on board.

Finally, one solar car fan has created a North American Solar Challenge FriendFeed site aggregating all the NASC solar car team blogs and other feeds. If you’re looking for a single stop for all your solar car news, that’s a good place to go.

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Now playing: Carsick Cars – He Sheng (Rock N Roll Hero)
via FoxyTunes

Testing Utterz for higher ed marketing

The Missouri S&T communications team just created our very own Utterz account to use for on-the-fly reporting about certain events that involve our university. I’m getting ready to try it out this weekend, as I and Missouri S&T video guy Tom Shipley will be joining up with our school’s Formula SAE team — one of dozens of teams involved in an annual formula-style race at Michigan International Speedway. This weekend’s event is a test for Utterz, which we hope to incorporate into our marketing and communications efforts during a long road trip with our solar car team this summer. We’ll be incorporating Utterz into our university Twitter presence @MissouriSandT and a student design team blog called Experience This!

I’m not aware of any other universities using Utterz. Are you? If so, any advice?

Here’s my first attempt at Utterzing:

http://www.utterz.com/fp/slimline.swf?1209065416

Off to Detroit!

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Now playing: The Detroit Cobras – ÿNothing But a Heartache
via FoxyTunes