Category: web 2.0

Monday morning marketing musings

Some interesting links from my weekend web-reading:

Use the ALT tag to improve your email delivery.

10 questions to ask before starting a social media marketing campaign.

Another list of social-media-themed books, inspired by yet another list. (The former comes via email from PR Conversations‘ Judy Gombita, who contributed to our own user-generated booklist from earlier this month.)

Marketing wisdom from Dilbert, via Brand Autopsy.

Twitter: a one-minute primer, via PR Differently.

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Now playing: Various Artists – Trepak-Russian Dance
via FoxyTunes

Best college president holiday card of the season

Red River College decided to take a pass on the traditional holiday card this year and opt for a video version styled after an episode of The Office, starring RRC President Jeff Zabudsky as the college’s version of Michael Scott.

The RRC team did a nice job with the video. It isn’t perfect by any means, but it’s a refreshing change from the usual holiday fare colleges and universities churn out.

It’s especially nice to see a college CEO having fun. AS RRC’s Colin Fast explains on Karine Joly’s blog, Zabudsky was all for the idea. “He had a blast and didn’t hesitate to do anything we asked. He was really keen on developing a fun card concept and realized he might have to ham it up a bit for that to happen.”

The video is also available on YouTube, and more details about the production from Colin Fast on Karine Joly’s blog.

[kml_flashembed movie="http://www.youtube.com/v/Bnn3MjyDprw" width="425" height="350" wmode="transparent" /]

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Now playing: Over The Rhine – I’m On A Roll
via FoxyTunes