Introducing danah boyd

In many social media circles, danah boyd is a woman who needs no introduction. Next Thursday, I get to introduce her to attendees of danah’s social media practices master class, presented by HigherEdExperts.com.

danah boyd
danah boyd (@zephoria on Twitter)
This masterclass — officially titled “Embracing a Culture of Connectivity: Understanding the Social Media Practices of Young Adults” — offers a rare chance to hear from one of the leading social media researchers of our time. And from what I’ve heard and read, she’s also one of the most engaging presenters on social media.

(If you haven’t yet signed up for this master class, better hurry. Registration closes next Tuesday, July 12.)

danah (@zephoria on Twitter) is probably best known for her 2008 Ph.D. dissertation, Taken Out of Context: American Teen Sociality in Networked Publics (PDF). That dissertation provides some revealing insights into how teens essentially lifehack via social networks to navigate their adolescence. I hope she shares some of those insights with us next Thursday.

I also hope danah delves into her latest project, a literature review on risky behavior and online safely. She recently released for public feedback a draft of that research, and Boing Boing followed up by posting an excerpt from the document:

Concerns about online predators are pervasive, but the image that most people hold doesn’t necessarily match with the data about sexual crimes against minors. For starters, the emphasis on what takes place online tends to obscure the fact that most cases of sex crimes against children do not involve the Internet at all. As we seek to help youth who are victims, we must continue our efforts to address victimization in the home and in the community; addressing Internet- initiated victimization alone will not help the vast majority of children who are victimized. When facing interventions to address Internet-initiated victimization, we must be attentive to research that highlights that some youth are more at-risk than others. Youth who have psychosocial issues, family and school problems, and those who are engaged in risky behaviors are far more likely to be victimized than the average youth using the Internet. Targeting those who are more at-risk will allow us to help more youth. Research also suggests that most youth who are victimized are not deceived about the abuser’s age, do discuss sex online before meeting up offline, and are aware of the abuser’s sexual intentions when they decide to meet them. These youth often believe that they are in love and have no mental model for understanding why statutory rape is a crime. In order to help these youth, we cannot focus solely on preventing adults from engaging with youth; we must also help youth recognize that these encounters are abusive before they occur.

While the Internet has affected the contours of bullying and harassment, research continues to emphasize the interplay between what occurs online and what takes place offline. Many of the same youth are susceptible to victimization and those who engage in online bullying are not wholly distinct from those who bully offline. While much research is still needed to stabilize definitions and measurements, there is little doubt that bullying is prevalent both online and offline, affecting all communities even if it doesn’t affect all individuals. We need interventions that get at the root of bullying, regardless of where it takes place. Because research consistently shows a connection between psychosocial troubles, family and school issues, and bullying, we cannot presume that parents are always equipped or present to intervene (and may in fact be part of the problem). Although countless programs have been developed to educate kids about bullying, far too little is known about the effectiveness of these programs. Finally, what happens online is more visible to adults, but we cannot assume that the most damaging acts of bullying are solely those that we are able to witness.

I’m looking forward to hearing what danah has to say next week. I’m also very honored that my friend Karine Joly asked me to introduce danah.

P.S. – My Caps Lock key is not broken. danah boyd intentionally writes her name in all-lowercase letters, so I’m sticking with her preference.

The Influence Project? Not so fast, Fast Company

A couple of weeks ago, I was contacted by one of the people who run the @FastCompany Twitter account. The message was to let me know that I’d been chosen to be participate in something called The Influence Project. In a follow-up email, the @FastCompany person described The Influence Project as “a visual experiment … that will purely track how influence spreads via digital word-of-mouth.”

“You are one of the first people in the mix.”

Moi? I, who didn’t get a Google Wave invitation until a month after everybody else? I finally get to be among the vanguard?

This must be some joke.

But wait. There’s more. Quoth the silver-tongued FastCompany dude:

You embrace your community and you’ve created a loyal group of people that love to hear what you have to say and that you enjoy engaging with as well. You are an influencer and we want you to be part of this.

Oh, I am so in.

Today, the project went live. A tutorial on the project provides a little more context:

What the Influence Project aims to do is remove some of the mystery behind the inherent passivity of social network numbers. This experiment will show what happens when an individual takes an audience at rest and applies an unbalanced force–through suggestion, advice or direction–that converts it into an army of action. That’s power that can be quantified and lead to an understanding that can be applied to both the largest and smallest of networks. No doubt it’s profound to address a million followers and get 100,000 of them to respond. But what does it mean when you have one hundred friends on Facebook and 97 of them click through to a site on your recommendation?

The clicks and networking and connectivity (out to six degrees!) collected in this experiment will provide a compass for where real influence lies on the Internet. It’s something I’m sure every business is curious to know more about. I also think it’s a powerful bit of awareness for anyone who wants to know who in their network is fully engaged with them.

So, my ego leading the way, I signed on.

Then I read Amber Naslund‘s post this morning, which takes Fast Company to task for confusing the idea of influence with ego. “This isn’t influence,” shewrites. “This is an ego trap and a popularity contest, pure and simple. There’s no goal other than click pandering. Already, Twitter is full of people shouting ‘click on my junk!’ and flooding my stream and countless others with nothing more than clamoring for…well…validation. … Influence is NOT jumping up and down, begging for people to click on stuff so that they, too, can find the gatekey for their own path to feeling important in the online fishbowl.”

Maybe something better than click pandering will come out of this. But I’m afraid, on first glance, that Amber may be right.

Update, July 7: TechCrunch also calls out FastCompany on this project, calling it a creative combination of link baiting and a pyramid scheme and pointing to a 2008 FastCompany article that says influence doesn’t exist.