Silobreaker: a new PR analytics tool

I’ve been playing around a bit with a new analytics tool (and news source) called Silobreaker. It’s an online search service that provides contextual search results in a graphical format. Below is an example of one tool, a network map that allows you to see contextual links between your search term and other relevant data.

silobreaker_screen1.jpg
(Click image for larger version)

I’m not sure what it all means yet, but it’s interesting. I see some possible applications with measuring media relations efforts, media placement and overall online reputation management.

Silobreaker also has a blog, if you’re interested in updates.

Thanks to Lois Kelly for blogging about this and another interesting but probably less practical tool (for my purposes), HubDub.

Yet another belated birthday wish: CollegeWebEditor.com turned 3 yesterday

Sorry, Karine. I’m late to the party on this one, but a happy belated third birthday to you.

Karine Joly’s wonderful, insightful, informative, superlative College Web Editor blog turned three on Feb. 12, which translates into about 21 years in the cyber-time continuum. And Karine celebrated with her 500th post and a trip down memory lane.

Back in the day, Karine was a virtual pioneer in the higher ed blogosphere and blazed a trail for many (like me) to follow.

When I started to blog 3 years ago (geez, don’t I sound like an old lady?), the higher ed marketing and web blogosphere didn’t really exist.

My RSS reader was full of marketing, PR, web design and academic feeds, but it was tough to find another blog written by a higher ed a web marketing professional. …

Happy blog birthday. Here’s to another three years!