Monday morning marketing musings

Some interesting links from my weekend web-reading:

Use the ALT tag to improve your email delivery.

10 questions to ask before starting a social media marketing campaign.

Another list of social-media-themed books, inspired by yet another list. (The former comes via email from PR Conversations‘ Judy Gombita, who contributed to our own user-generated booklist from earlier this month.)

Marketing wisdom from Dilbert, via Brand Autopsy.

Twitter: a one-minute primer, via PR Differently.

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Now playing: Various Artists – Trepak-Russian Dance
via FoxyTunes

What’s your Gmail story?

Google is harnessing the popularity of its free email program, Gmail, with the power of storytelling and user-generated content for a viral video campaign: What’s your Gmail story?

I found out about the campaign via this link that showed up when I logged on to Gmail this morning.

gmailstory1.jpg

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Now playing: Radiohead – Weird Fishes/Arpeggi
via FoxyTunes